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Swear Jar
By : Agence Minimal
GRANDS PRIX DU DESIGN – 15th edition
Discipline : Communication & Branding
Categories : Communication Design / Packaging : Gold Certification
The world of craft spirits in Canada continues to evolve. More brands are competing for limited shelf space. So it takes a lot of inventiveness and creativity to stand out.
Swear Jar Craft Distillers have taken this to the next level with a slightly offbeat brand that plays on a commonplace of culture: so good, we dare you not to swear.
A sleek, clean design that puts the brand front and center and stands out with its short, opaque bottle, something you don't see much of in the category that often plays on the brightness of the liquid. Here we play on the dichotomy between the distinguished and the familiar.
Collaboration
