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SUMA CONDOMINIUMS
By : ISSADESIGN Groupe HD Immobilier Kastellō OMNIA Technologies
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Interior Design
Categories : Residence / Real Estate Project Sales Office : Silver Certification
Located in a strategic location, the new retail space of the SUMA condominium project reflects the scale of the housing project and its authenticity.
The premises had to be completely redesigned and fitted out to serve its purpose: to welcome customers in a trendy, discreet and refined environment, faithful to the image of the project. The housing concept is aimed at a clientele of connoisseurs, pioneers of effervescent neighborhoods, seekers of exclusivity without however being ostentatious.
The signing of the SUMA project is a call for the renewal of Montreal. After the arrival of new neighborhoods like Griffintown, Mile End and Mile Ex, Montreal is developing eastward. SUMA will be close to the 2 most exciting new neighborhoods in Montreal, but on the sidelines of the excitement.
The SUMA sales office plays a major role in the customer experience. From its conception, the designers aimed to optimize the sales process and provide customers with an experience conducive to discovery. Facilitating the handling of visitors, the main door of the premises has been interchanged, thus favoring a secondary door intended to be more discreet from the outside, but centered in the interior space and above all, visible from the offices of the sellers. This detail facilitates the reception making the arrival more pleasant. In reality, the work of seduction begins from the outside, because the visitor is led to walk along the building and cross the large outdoor terrace, fitted out and planted for the occasion. Located on a busy street, this outdoor route takes visitors away from the street and introduces them to the SUMA universe. On entering the sales office, visitors will be able to be accompanied and then continue their visit following the presentation steps that have been considered. The narrative framework of the marketing and visual elements of the project are presented to visitors by a simple and effective clockwise circular route. The visit ends in the kitchen, a social space conducive to exchanges while being close to the sellers\’ offices.
The materiality and its forms are more specifically inspired by Japanese elegance without however setting aside the functional dimension that has made Scandinavian design famous. This Japandi aesthetic gives a look that is both clean and thoughtful, combining simplicity, natural materials, and a palette of neutral hues.
Charcoal grey, shades of taupe and earthy browns, the sober colors in addition to the work of the lighting, allow the explanatory posters of the project to be asserted. Combined with the omnipresence of wood and noble materials, Japandi colors give a refined and contrasting result. Inspired by jewelry stores, the three aesthetic concepts proposed for the materiality of the condominiums are placed on quartz monoliths with different finishes. Above these, simple pendants with a narrow light beam set the scene for the materiality and coloring of each set. It should be noted that the quartz on which the proposed concepts are based are themselves part of said concepts. Finally, natural elements were added to enrich the proposed atmosphere of each ensemble.
Therefore, the layout of the SUMA sales office is geared towards human connection and simple, inspiring, and maximized living spaces, reflecting the values of the boutique project that is SUMA.
Collaboration
Interior Designer : ISSADESIGN
Real Estate Developer : Kastellō
Real Estate Developer : OMNIA Technologies
