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Subway, Xingyang West Coast Center Store
By : Pinze Design
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Interior Design
Categories : Accommodation, Restaurant & Bar / Restaurant ≤ 1,600 sq.ft. (≤ 500 sq. m.) : Silver Certification
Subway, Xingyang West Coast Center Store Address: Rooms L102 and 103, Building 01, No. 175 Longyao Road, Xuhui District, Shanghai Area: 300 square meters Designer: Ricky Zhu Designer Ricky was inspired by a deep-sea exploration, and a IP model was born based on a submarine. The style, which is not deliberately weird and eye-catching, nor follows the trend of the times, has successfully attracted a large number of customers to come here for the submarine. Echoing this is the indoor submarine image mural. An art form echoes the brand IP with its unique perspective. Gradient, overlay, blur and other techniques are used to simulate the refraction and reflection of light in water, and the delicate color changes and light effects enhance the three-dimensional and real sense of the mural. In addition, for light food, the first thought that comes in mind is “green”. The color matching of the entire store is based on vibrant avocado green, paired with lemon yellow, making people feel like they are in nature. The designer also cleverly used high-quality silver as an embellishment color on counters, tables and chairs, etc, which enhances the texture of the entire space. Tasting delicious food in such an environment is a kind of enjoyment of life. The interior adopts a simple and modern design style. The lights on the ceiling are combined with the brand logo to create a checkerboard shape. There are no luxurious and cumbersome decorations, only simple and comfortable layouts, and warm lights shine in every corner. Through the windows, you can see the green plants and scenery outside. The design of the floor-to-ceiling windows allows ample and natural light inside, as if bringing nature into the room. Through all-round design, the restaurant is made full of creativity and unique charm. From the exterior to the interior decoration, from the light to the placement of various tableware, every detail has been carefully designed and planned to make customers’ trip worthwhile.
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