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Snow Peak (Ziyang Villa)
By : Hongshi Design, Snow Peak China, Mushan Hotel
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space 1,600 - 5,400 sq.ft. (150 - 500 sq.m.) : Gold Certification
The project, a retail store and café for the top-tier Japanese outdoor brand, Snow Peak, is located in a valley with approximately 80% forest coverage in the outskirts of Beijing. The architectural, landscape, and interior design were carried out by the Hongshi Design team.
nature-oriented outdoor brand, and the project is conveniently adjacent to a classic mountain biking route. Our vision is for it to serve as a retail store, café, and cycling station, harmoniously connecting people, nature, and outdoor activities through diverse settings.
Based on the characteristics of the outdoor brand and the site’s features, we focused on extending the indoor space as much as possible to the outdoors, encouraging people to step outside the building and embrace nature. The main body of the architecture was originally a three-story villa with an open terrace on each floor. To adapt to the new roles of the store and café, the building has set two entrances for cycling routes and villa lines positioned at different heights. To cater to cycling enthusiasts, an entrance was specifically designed with three-dimensional bicycle parking. By utilizing patinated panels of various shapes, plants, and preserving the natural rock formations of the site, the team created an outdoor leisure area with a distinctive character, which seamlessly integrate Snow Peak’s outdoor products, allowing them to blend naturally into the surrounding environment.
The first floor of the building is a display area for Snow Peak clothing and modular furniture, adopting an open-space design. Under suitable weather conditions, the windows can be folded to one side, and the washed stone floor thus extends from indoors to outdoors, blurring the boundaries between the exterior and interior
The second floor is the display and retail area for outdoor products, covering various series of Snow Peak products. To meet the display needs of camping products, an entire wall of wooden perforated boards is designed to provide flexibility for showcasing different products. In the central area, there is a 7-meter-long island counter with a countertop made of a seamless fluorocarbon sprayed steel plate only 10 millimeters thick. Underneath the delicate and slender countertop, firewood is placed, creating a harmonious balance of delicacy and ruggedness. At the end of the space, there is a landscape area featuring Snow Peak’s classic products, providing a delightful experience for camping enthusiasts.
The third floor is the first Snow Peak Café in the country, also being the entrance level for cycling routes. It benefits from excellent natural lighting and is designed with an open layout. Guests can freely choose to sit indoors or outdoors, creating more spaces for people-to-people interactions. The viewpoints of each seat do not interfere with each other, allowing the crowd to enjoy their coffee while gazing at the distant mountains.
Collaboration
