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Siège social
By : blanchette archi.design
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Interior Design
Categories : Other categories in interior design / Concept in interior design : Silver Certification
Located on the first floor of an office building on Rue St-Charles, Longueuil, the Siège social café and restaurant forges a reflection on the food offering within a business complex. The objective of the client, Groupe Mercille, was to offer office space tenants a café in the morning, a restaurant at lunchtime, and a bar at 5@7. This evolving space aims to become a true neighborhood destination just steps away from the Sherbrooke University campus and located in the heart of Longueuil’s future downtown.
Early in the conceptual process, working together with a team of graphic designers enabled us to establish a strong narrative framework between the interior architecture and the brand image. The idea of playing with the theme of the universe of corporate places soon seemed obvious, and offered us an opportunity to assert our location with humor and subtlety.
It’s available in 2 adjacent locations to meet the varied needs of customers. Firstly, a coffee counter opening directly onto the common corridor, offering quick service, brings warmth and elegance to the more austere context. The screened visual where wood rubs shoulders with ivory ceramic and travertine creates an aesthetic formed of simple and curved volumetrics, planes and solids, is not without a link to the post-modern lobby into which the bistro is inserted.
At the bistro, we find the inspiration of the precedent left by the coffee counter: tile, white this time, blends with paler wood, in a contrasting canvas of beige and terracotta. At the entrance, a module featuring a large ice-cream tub and a bar welcomes customers wishing to pause for a moment. A sequence of high seats adjacent to the bar lends the space a relaxed ambience, offering a few banquettes and a community table in travertine. Above, a swarm of vertical fabric blinds dominates the space with lightness and occupies multiple roles: acoustic treatment, visual obstruction of the building mechanics found above, and above all, adjustable lighting.
The slats project a controllable, addressable indirect light, white or colored. While morning moods call for cool whites, the textile will gradually take on color, offering a warm, saturated and dynamic experience that redefines the space. Its personality, in mutation throughout the day, addresses an aesthetic adapted to its different customer bases.
Collaboration
Communication & Branding : Caserne
Project Manager : Groupe Mercille
The project in images
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