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Red Cross Poster Campaign
By : Freaner Creative - Ariel Freaner
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Communication Design / Poster : Gold Certification
The Mexican Red Cross is a charitable entity that relies on donations to maintain its operations and provide health services to the public. The Red Cross of Tijuana needed to start its annual donation Campaign with a new element: make the campaign binational due to its natural location bordering San Diego, CA, USA.
We devised a corporate campaign that showcased all the Red Cross services. Our creative concepts were developed around the iconic Red Cross symbol, incorporating design elements and witty messages in both English and Spanish. This approach effectively communicated the services and benefits of the Red Cross of Tijuana to both local communities and international tourists.
Increase brand position and awareness of all the services and benefits of The Red Cross of Tijuana. Increase in donations from both sides of the border.
Collaboration
