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2021 Annual Report - Logistec
By : Cabana Séguin
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Communication & Branding
Categories : Communication Design / Corporate Communication Tool : Bronze Certification
Founded 70 years ago in Quebec, LOGISTEC Corporation is a bold provider of safe, sustainable and creative solutions in the marine and environmental sectors.
Cabana Séguin’s first mandate from the company was to produce its 2021 annual report. A core creative aim of the mandate was to deliver a solid, contemporary, dynamic grid that avoids the beaten path.
The overall style of the concept that was proposed drew from the codes and conventions of magazines, and stood out with an edgy, lively, flexible grid that helped impart vitality to the reading of the document. The use of large sections of colour interspersed with airier pages employing a white background was conducive to clarity and lent the report a sense of flow. Upper-case titles in Core Sans D 65 Heavy font bolstered the solidity and credibility of the company and resolutely anchored LOGISTEC’s positioning as the leader in innovative solutions for sustainable futures.
The hierarchization of the information helped the data pop out visually in order to draw attention to them. For the running text, we preferred a subtle, sophisticated approach for a captivating reading experience.
The alternation of black-and-white and colour photos established a rhythm of reading that at times stimulates the eye and at others, rests it.
Collaboration
