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Pupstar Brand Identity
By : Haolai Francis Zhou
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update : Bronze Certification
Categories : Brand Design / Logo Design : Gold Certification
Pupstar is a positioning technology company, and this is a new brand design for pre-launching its new product—Pupstar GPS Pet Tracker. The logo design symbolizes Positioning and Pet, especially the combination of Direction Arrow, Pet Paw, and Location Pin. The graphic components represent the relationship and cooperation, and the fresh and powerful colors convey excellent technical support and passionate visual language. The brand identity uses iconic graphics and pop colors from the logo in a dynamic way to create a friendly and playful atmosphere.
