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Porsche pavilions
By : mode:lina, VMR, Porsche Wroclaw and Sopot
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Architecture
Categories : Other categories in architecture / Temporary Installation : Silver Certification
For the 75th anniversary of Porsche sports cars, the brand decided to invite not only car enthusiasts and Porsche car owners into its world, but also new, young in spirit, thrill-seeking and beauty-appreciating audiences. To this end, special zones were created, which first appeared in Wrocław, on Wyspa Słodowa next to Concordia Design, and then in Gdynia, on the City Beach. Experts in unusual spaces, the mode:lina™ design team, were invited to join the project.
Referring to the clou of the celebrations of the 75th anniversary of Porsche sports cars – “We dream in full colours”, it was the colours, especially the shades of Porsche’s famous paintwork, that became the starting point for the design. Geometric shapes, metallic, mirrored and steel elements in the interior allude to Porsche’s dynamism and the brand’s technological mastery.
From the very beginning, the project was guided by the assumption that the Porsche Pavilion would travel from city to city, so the entire premise was based on standard container frames. For this purpose, it was possible to reuse the containers used in another realization. This approach not only brought budget savings, but also helped to emphasize the essence and necessity of thinking about sustainability in today’s architecture.
Collaboration
