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Ordre des dentistes du Québec – Digital Quarterly Journal
By : Maître D
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Communication & Branding
Categories : Communication Design / Publishing : Bronze Certification
Ordre des Dentistes du Québec (ODQ) – Quarterly digital publication
The Journal de l’Ordre des Dentistes du Québec (ODQ) is a quarterly digital publication that keeps members up-to-date with news from the Order and scientific research progress. Previously, the publication’s simple colour palette and scientific photographs reflected the elitist character of the discipline, which did not resonate with the younger generation of dentists.
However, the mandate is to make scientific literature in dentistry accessible and attractive without compromising the credibility of the content.
To encourage more readership, the Journal’s new modern and bright colour palette, combined with complementary hues, brings vitality and playfulness to the publication. The dynamic layout and strategic segmentation create a fluid and intuitive reading experience. Each article is accompanied by thematic illustrations reminiscent of cartoons with rounded lines. They bring a sense of softness and contrast to the technical texts.
In short, the Journal de l’ODQ’s visual identity modernization has attracted new readers among the Order’s members and generated positive reactions since its publication.
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