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Opto-Reseau

By : Folio Design

GRANDS PRIX DU DESIGN – 17th edition

Discipline : Interior Design

Categories : Commercial Space / Showroom : Bronze Certification

The Opto-Réseau group wanted to harmonize its brand identity to enhance the customer experience. Folio Design initiated this process by proposing a strategic approach focused on materiality, shapes and volumes, using light hues, natural wood and touches of black metals. A strong, unified identity was defined, integrating curved and linear lines in a structured, welcoming environment. A concept that can be adapted and customized to each franchised clinic.
Folio Design efficiently transformed a 182-square-foot space in the Opto-Réseau office into a showroom, creating an eyewear pilot project. The flexible space, designed to accommodate franchisees, partners and promotional videos, showcases around sixty frames from the group’s Éditoriale collection, as well as products from various partners. The project’s success has enabled it to be integrated into a first branch, personalizing the basic concept and ensuring an evolving identity with significant marketing impact.

The project in images

Photo credit : Yanick Lesperance

Filter: Design Place, Retail/Showroom

Photo credit : Yanick Lesperance

Filter: Design Place, Retail/Showroom

Photo credit : Yanick Lesperance

Filter: Design Place, Retail/Showroom

Photo credit : Yanick Lesperance

Filter: Design Place, Retail/Showroom

Photo credit : Yanick Lesperance

Filter: Design Place, Retail/Showroom

Photo credit : Yanick Lesperance

Filter: Design Place, Retail/Showroom

Filter: Design Place, Retail/Showroom

Filter: Design Place, Retail/Showroom

Filter: Design Place, Retail/Showroom

Photo credit : Yanick Lesperance

Filter: Design Place, Retail/Showroom

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