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NeueHouse Cinema
By : Rockwell Group
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Interior Design
Categories : Culture, Sport & Leisure / Theater, Show Hall & Auditorium : Platinum Winner
In 2013, Rockwell Group completed the design for the innovative workplace collective NeueHouse, which occupies five floors of a century-old building originally designed for light manufacturing industries. A decade later, we returned to the space to renovate the cellar level, reconfiguring and reprioritizing rooms based on today’s needs.
Our renovation responds to NeueHouse’s need for more open workspaces and larger private studios. Originally programmed with a small, 47-seat theater in the corner of the space, a conference room, a broadcast booth, and a “quiet library,” NeueHouse Cinema now features a 90-seat screening room that sits front and center, two open work/lounge seating areas that flank the theater, and an opulent concession stand with an adjacent bar lounge area.
Inspired by 1960s Italian cinemas, the elegant and playful space is layered with classic materials and bold colors, with green functioning as a throughline throughout. The flow of movement is cleverly orchestrated by a series of ‘pinch points’ in the lounge spaces that surround the screening room. The seating is a mix of traditional theater seats, banquettes, and lounge furniture to create different ways of gathering, viewing, and working.
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