Designing a fish shop was a first for Jean de Lessard, designers créatifs. But this firm was thrilled to take on this fanciful project, which awakens a childlike sense of curiosity and discovery. Referencing Jules Verne’s adventure novel Twenty Thousand Leagues Under the Sea, the designers created a modern setting. Creating a vibrant and colourful space whose primary objective was to add value to the products and attract customers to the variety of fish and shellfish using exploration and discovery, nevertheless presented many challenges. Shopping at this store was designed to be a journey of the senses around displays brimming with fresh products, which would facilitate interactions between staff and customers. The space was exploited to great effect through shape, colour, horizontality, verticality and transparency. The sculptural glass elements shaped like prisms represent the refraction and reflection of light in a deep ocean world. Whimsical and fun, the design is true to the pioneering spirit of Jules Vernes and offers a shopping experience like no other.
