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Murale 5e anniversaire d’exo
By : exo - 5e anniversaire, artiste Laurent Pinabel
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Environmental Design / Mural & Artistic Installation : Gold Certification
exo is 5 years old
Since 2017, exo has been fully committed to its mission of transporting
thousands of people with efficiency and friendliness. It is a great source of pride to contribute
to connect and bring together the different communities that make up the
Montreal metropolitan area.
To mark its 5 years of existence, exo wanted to offer its customers a work of
art that illustrates the breadth of its territory.
that illustrates the vastness of its territory and highlights the diversity that makes it so rich
and unique.
and its uniqueness. Laurent Pinabel’s work is imbued with movement, dynamism
and modernity.
and modernity. It perfectly symbolizes exo’s vision of mobility today,
and tomorrow.
of tomorrow.
In order to give a concrete meaning to its significance, this work is
permanently installed at the Vendôme train station, from which three of the
three of the train network’s five lines. With this in mind, it was designed to
be adapted for use in exotic train carriages and facilities, in order to
to brighten up customers’ journeys throughout the region.
At the same time, we’ve also created a new, more
contemporary image.
__________________
Laurent Pinabel
Here and everywhere
2023
Digital print media mix
A sprawling, complementary network, flows and ripples in which we let ourselves be transported
between town and country. We’re sometimes here, sometimes there, propelled by a wave that
propagates like a circle in the sky.
a coffee or a book in hand. The center is as much a departure
as an arrival.
as it is an arrival. It’s also the human being and the possibilities open to him, like multiple arms
stretching out on either side.
on either side. The prolific X’s and O’s, taken from the name exo, become a graphic
language in themselves, sometimes like a multitude of symbols.
in itself, sometimes as a multitude of landmarks, accessible places, sometimes as a trace of
movement in the air, like flakes or bubbles.
