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Municipalité de Chelsea
By : Pixel
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding : Grand Winner
Categories : Communication Design / Poster : Platinum Winner
In the heart of Chelsea’s quiet streets, safety becomes a silent but powerful dialogue between residents and motorists. Our mission was to give citizens a voice, transforming their concerns into a vibrant graphic call for caution. We designed a series of bilingual posters that marry the urgency of safe driving in neighborhoods, with an aesthetic that is both vibrant and engaging.
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Our creative approach was based on an in-depth understanding of the local context, fusing graphic art with functionality and social impact.
Using fluorescent colors and bold typography, each poster immediately captures the motorist’s attention, conveying a clear message without neglecting visual elegance. The use of high contrast and negative space is no accident; it’s calculated to guide the eye and maintain visual engagement. The typefaces chosen are the result of meticulous study aimed at maximizing legibility on the move, a crucial factor when it comes to audiences on the move by car “fast”
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The visual strategy adopted for this campaign strikes the right balance between engaging aesthetics and persuasive communication. Feedback from the Chelsea community testifies to the effectiveness of these works – creations that, far from blending into the urban décor, have become visual landmarks positively influencing behavior.
The visual strategy adopted for this campaign strikes the right balance between engaging aesthetics and persuasive communication.
In short, these posters don’t just inform; they inspire, invite awareness, and, ultimately, action.
Collaboration
