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Media Museum
By : Tinker imagineers
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Interior Design : Grand Winner
Categories : Culture, Sport & Leisure / Museum & Gallery : Gold Certification
The state-of-the-art Media Museum of Sound & Vision in Hilversum, The Netherlands, is the most interactive media museum in the world. A visit to this museum offers a unique, educational, and, above all, inspiring journey through the Dutch media landscape. In a highly interactive and personalized way, visitors can experience how media have become a part of their everyday lives and how this evolution occurred.
In this new immersive experience it’s all about media culture and media literacy. The media determine us and vice versa. It seems the very first museum in the world that continuously adapts to the actions of its visitors. The experience uses face recognition and the user’s own smartphone. This personalized museum journey makes it a unique experience for everyone. Visitors discover more than 50 interactives and hundreds of hours of audiovisual material. International exhibition designer Tinker imagineers was responsible for the integrated spatial, graphical, and media design.
Upon entering the museum, visitors create their own media profile in the Media Museum app, compete with their picture and personal preferences. Face recognition is used to identify the visitors at the individual exhibits. This results in an über-interactive museum. The space is divided into zones, each focusing on different themes that are about making news, connecting, buying, selling and playing. Visitors get to play interactives, explore iconic media objects, and rediscover nostalgic footage from their youth. A visit to the experience is an educational and inspiring journey of discovery through the media landscape of the past, present and future.
Innovative eye-catcher of the museum is the all-encompassing Media Reactor. A unique installation of no less than 300 metres of LED screens placed throughout the museum, connects the different zones. Frameworks disappear, while inside and outside, front and back, blend seamlessly. The reactor represents the infinite stream of media that comes our way every day.
Tinker imagineers has been working on the experience for almost five years in close collaboration with the museum and many other parties from different disciplines. Xpex, Bruns, Kiss the Frog, Redrum, Beamsystems, Ata Tech, Danny Weijermans, ACTLD, and Elastique.
Sound & Vision (Hilversum, The Netherlands) manages one of the world’s biggest digitized media archives, brimming with radio and television programs, YouTube videos, objects, written press material, podcasts, games and museum objects. Their mission is to enhance everyone’s life in media by keeping media heritage alive, stimulating responsible media use and promoting free speech in text, image and sound, we contribute to a diverse, creative and democratic society.
Video: https://vimeo.com/tinkerimagineers/media-museum
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