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Kim Lam Foods – Asian Meal Kits
By : Cabana Séguin
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Communication Design / Packaging : Silver Certification
A CULINARY BRAND WITH A DIFFERENCE
Kim Lam transcends the simple status of an Asian meal brand to become a true immersion in the authenticity of traditional recipes passed down through generations. This friendly brand is highly regarded in Canada’s major grocery shops and foodservice network for its simple, easy-to-prepare, high-quality meals. Prepared mainly from selected local produce, these meals stand out for their low sodium content and absence of preservatives and monosodium glutamate.
The bold redesign of Kim Lam’s packaging represents much more than a simple aesthetic approach. It embodies a daring but calculated approach, with a modern, colourful, simple, and graphic aesthetic. This new identity goes far beyond the visual, becoming a major differentiator in a market where originality is often rare. Its immediate impact captures the attention of a public looking for unique and memorable culinary experiences, making this redesign a real masterstroke that gives the brand exceptional visibility.
The creation of the new logo goes beyond its role as a simple visual brand; it is a bold statement of Kim Lam’s personality. Graphically, it represents her strength, determination, vivacity, radiant energy, and deep passion for culinary pleasures. Strategically positioned on packaging, this logo gives the brand a powerful visual identity. The words « heritage of passion » perfectly encapsulates the essence of the brand.
The clever use of vibrant solid colours, carefully selected to stimulate the appetite, combined with a simple but striking graphic design and photos highlighting the freshness of the ingredients, creates a unique visual experience. These elements establish an instant link between the consumer and the promise of delights to come. They act as a bridge between Asian culinary tradition and a captivating contemporary expression of it. The words « heritage of passion » perfectly encapsulates the essence of the brand.
Collaboration
