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Jovie Streetlight
By : Jean Sundin, Enrique Peiniger, Markus Fuerderer
GRANDS PRIX DU DESIGN – 15th edition
Discipline : Product
Categories : Industrial Design / Lighting fixture - Outdoor : Gold Certification
A reimagined streetlight for a modern world proves that beauty and economy are not mutually exclusive concepts. JOVIE is an entirely original, thoroughly budget-conscious family of intensely beautiful streetlights.
The design team analyzed, deconstructed, and holistically reinvented the intention behind what a streetlight is. From inception, JOVIE was focused on a strict target price in the economy segment. By empowering the product to tell its own visual story, the luminaire is aesthetically and functionally superior to its competition.
Drawing on Bauhaus principles to optimize form, function, and production methods, JOVIE prioritized neither beauty nor budget but emphasized efficiency. Reducing and relocating internal components produced an arrangement that organically dictates the luminaire’s free-from shape.
Functionally, this optimized design reduces materials usage, in turn drastically lowering manufacturing and final product costs, as well as assembly and installation costs. JOVIE’s structural elements–its lightweight cast aluminum shell; single-piece, printed glass lens; and simplified hardware–also fit together seamlessly, striking a slim profile from any perspective. Its combination of materials, component arrangement, and shape makes mass production not only possible, but easy.
JOVIE’s utility-first approach transcends current streetlight paradigms both visually and emotionally. Its design seamlessly and respectfully blends into myriad cultural contexts and harmonizes with a vast spectrum of architecture types. Available in two sizes with various optical light distributions, JOVIE delivers on the promise of a high-end product in any context at a defiantly approachable price point.
These principles–quality, economy, purity–pervade every layer of JOVIE, capitalizing on the philosophy that if a product functions beautifully, it is a good design. As a testament to clarity of purpose and honesty in design, JOVIE is a celebration of high-grade materials and simplicity of function that is poised to beautifully, efficiently meet the challenges of today and to light the streets of tomorrow.
