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INTHE_shop
By : Dang Ming, Li Dandi
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space 1,600 - 5,400 sq.ft. (150 - 500 sq.m.) : Gold Certification
INTHE_store is a multi-brand furniture boutique that brings art into life. Managing directors who have design background use their thoughts on home aesthetics to create unique tendency and aesthetic foundation for INTHE_store.
INTHE_store is a combination of “in”, “the” and “_”, amplifying the concept of “_”, unknown, to be filled and infinitely inclusive, where people can freely express their personality and creativity in the INTHE_store.
The two-storey space was designed by Dang Ming, the founder of HONG Designworks, to create a simple, stylish exhibition space and furniture store with dynamic rhythm.
Space with stairs, walls and two floors give the space full functionality to present products and hold exhibitions. Right mix of different color tones, gray, green and brick red, display and complement the furniture products, creating a space with refinement and vitality.
The front entrance of the store is created as a plain and simple resting place where people could take a break and chat, becoming an important part of INTHE_.
Through the power of design to explore the unknown in life, to observe and meet the growing demands of new-era consumers to space decoration. Designers start from innovative thinking, tried to explain product display, art exhibition, cultural activities and design solutions in one. Whole design left a lot of space for customers and future, where they can become the designers of their own lives, to tag objects with their personal symbol and make fun of life.
Collaboration
