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[ IMPERTINENCE ]

By : M.A.D. Collectif

GRANDS PRIX DU DESIGN – 16th edition

Discipline : Interior Design

Categories : Culture, Sport & Leisure / Museum & Gallery : Gold Certification

The diffusion of art in public spaces such as shopping centers allows for greater accessibility to culture beyond the walls of museums, while also promoting art within the city.

At the initiative of Centre Eaton de Montréal, M.A.D. Collectif aimed to provide emotion and enchantment by creating an extraordinary artistic proposal that would enhance the experience of clients and passersby.

In a bustling city, passersby are often occupied and distracted by the many activities happening around them, making it difficult to capture their attention and interest in artistic creation. To overcome these challenges, M.A.D. Collectif showcased the works of French wig and hair artist Stéphane Scotto di Cesare in their exhibition IMPERTINENCE.

Scotto di Cesare is known for his expertise in creating hairstyles and wigs. His highly technical, architectural, and complex, but always playful, creations were showcased in this exhibition. Many of these works were created for actors and drag queens and have been featured in numerous productions, including Canada’s Drag Race and Bridgerton. Several of Scotto di Cesare’s creations have won prestigious awards. He recently participated in choreographer Marie Chouinard’s new creation titled « M, » and he is currently working on Shakespeare’s play « ROME » directed by Brigitte Haentjens.

Curator Louis Tremblay provided the creative vision for the IMPERTINENCE exhibition. Tremblay specializes in creating non-conventional works and exhibitions, including the Sentier des jasettes in downtown Montreal, which received a platinum award at the 15th edition of the Grand Prix du Design. To assist him in the design of IMPERTINENCE, Tremblay enlisted experienced scenographer Annick Lavallée-Benny, a key collaborator of international theater star Robert Wilson.

Stéphane Scotto di Cesare’s talent and expertise combined with the work of the M.A.D. Collectif team allowed for the creation of a unique and expertly structured work. The wigs were suspended in a carousel-like formation and had the ability to turn slowly. Additionally, the juxtaposition of colorful mannequin legs against the glowing spherical ring surrounding a giant matching hairball contributed to the complexity of the overall piece. The icy reflections of black lacquer and the slow movement of the wind conceptualized a dark and colorful showcase for the artist’s hair creations. The museum-like aesthetics of the display aimed to convey the transformative potential of the wig.

Upon arriving at the storefront, passersby had the impression that the wigs were following them with their gaze, often resulting in smiles. Each wig told a different story, as the bright colors allowed viewers to imagine playful and mischievous adventures that could be experienced while wearing one of these original creations.

The creators aimed to evoke a sense of pride and belonging, reminding viewers of the diversity of human identity. Artistic wigs are more than just fashion accessories; they are a statement of self and means of expressing personality.

Collaboration

Project Manager : Production - M.A.D. Collectif

Project Manager : Producteur - Jean-François Daviau

Other : Commissaire - Louis Tremblay

Other : Styliste capillaire - Stéphane Scotto Di Cesare

Other : Scénographie - Annick Lavallée-Benny

Other : Direction de production - Émilie Therrien

Other : Coordination de production - Rosalie Montmarquette

Other : Coordination de production - Aglaée Bugel

Other : Assistante de Stéphane Scotto Di Cesare : Tanya Tremblay-Faherty

Other : Lieu et partenaire - Centre Eaton de Montréal

Other : Installateurs - LED-AM