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Image de marque le borgne rizk arch. & design
By : le borgne rizk et Jihane Rizk
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update : Gold Certification
Categories : Brand Design / Logo Design : Gold Certification
Categories : Communication Design / Traditional or Digital Marketing : Platinum Winner
Our logo subtly evokes the precious heritage of the moucharabié, the refined grid that delicately weaves the link between interior and exterior. Guided by a feminine vision, the women who run our company have fashioned a symbol exalting the splendor and functionality of this traditional architectural element.
Through motifs inspired by moucharabié and clerestory blocks, our logo embodies the elegance of lace while providing discreet protection and hushed intimacy. It testifies to the osmosis between nature and architecture, where light twirls through the interstices, inviting contemplation and interconnection.
An additional inspiration finds its place in our logo, that of calligraphy. This ancient art form embodies the deep connection we, as architects, have with analogous tools. Paper and pencil become our privileged instruments for creative dialogue, where every line and stroke constitutes a primitive language, carrying meaning and vision.
At the heart of our company, femininity asserts itself as a creative power, illuminating every facet of our labor. Our logo reflects this sensibility, displaying tender curves and organic forms, while preserving a solidity and robustness intrinsic to the work of construction. It embodies the harmonious union of femininity and masculinity, symbolizing the diversity and inclusion that permeate the very essence of our company.
Furthermore, our logo subtly deploys the letters L and R in mirror image, which goes far beyond a simple graphic representation. Indeed, this visual duality embodies the synergy between our two partners, Sophie Le Borgne and Amani Rizk. Although distinct in their personalities and approaches, they share a common, complementary vision.
This duality is reflected in the design of our logo, where the letters L and R merge into a single graphic element, symbolizing unity in diversity. It’s a visual representation of the harmonious collaboration between two creative minds, united in their commitment to excellence and innovation.
As such, our logo goes far beyond a simple visual identity; it is a symbol of our strong partnership and commitment to delivering exceptional architectural solutions, where diversity and complementarity are celebrated as essential assets.
Our logo subtly evokes the precious heritage of the moucharabiyé, that refined lattice delicately weaving the link between the interior and exterior. Guided by a feminine vision, the women leading our company have shaped a symbol exalting the splendor and functionality of this traditional architectural element.
Through motifs inspired by the moucharabiyé and breeze blocks, our logo embodies the elegance of lace while providing discreet protection and a cozy intimacy. It testifies to the harmony between nature and architecture, where light dances through the interstices, inviting contemplation and interconnectedness.
An additional inspiration finds its place in our logo, that of calligraphy. This ancestral art form embodies the deep connection that we, as architects, maintain with analog tools. Paper and pencil become our preferred instruments for creative dialogue, where each line and stroke constitutes a primitive language, carrying meaning and vision.
At the heart of our company, femininity asserts itself as a creative force, illuminating every facet of our work. Our logo reflects this sensitivity, displaying tender curves and organic forms while preserving a solidity and resilience intrinsic to the construction process. It embodies the harmonious union of femininity and masculinity, symbolizing the diversity and inclusion that permeate the very essence of our company.
Moreover, our logo subtly deploys the letters L and R, mirrored, which goes well beyond a simple graphic representation. Indeed, this visual duality embodies the synergy between our two partners, Sophie Le Borgne and Amani Rizk. Although distinct in their personalities and approaches, they share a common and complementary vision.
This duality is reflected in the design of our logo, where the letters L and R blend into a single graphic element, symbolizing unity in diversity. It is a visual representation of the harmonious collaboration between two creative minds, united in their commitment to excellence and innovation.
Thus, our logo goes far beyond a mere visual identity; it is the symbol of our solid partnership and our commitment to providing exceptional architectural solutions, where diversity and complementarity are celebrated as essential assets.
Collaboration
