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HypePoint Laval
By : Perron
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space 1,600 - 5,400 sq.ft. (150 - 500 sq.m.) : Silver Certification
Categories : Special Awards / Interior Design + Colour : Silver Certification
Context/
HypePoint is more than a shoe store. It’s a showcase for streetwear culture. A carefully selected product offering for a passionate community. A place for sharing and self-expression through urban fashion. This boutique at Carrefour Laval is becoming a popular address in the Montreal borough.
Conceptual approach/
For this second collaboration with the brand, the aim was to push the new Hypepoint identity even further. All in line with the Laurier concept. Influenced by the street aesthetic of the merchandise, we chose scaffolding as the language of the displays. In a constructed block, the Point brand is well put forward.
Sneakers appear to float on custom-made natural steel rods that extend from floor to ceiling, a unique detail designed to optimize sales space. In the center of the store, a circle created by red plexiglass partitions delimits the vintage zone and offers a glimpse of the checkout wall. A play of textures and shades of red differentiates the catwalks.
Result/
A bold, assertive design in the image of Hypepoint.
Collaboration
