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Hijos de Rivera – Branding
By : Yarza Twins x Hijos de Rivera
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update : Gold Certification
Hijos de Rivera is the holding company of the Spanish famous beer Estrella Galicia and 1906 (among others), it has a history of 116 years with 31 companies established in 8 countries and employs 1,500 people around the globe. The company, originally founded by JM Rivera in 1906, is still a family business whose motto is quality and craftsmanship above everything else.
The logotype is inspired by a detail of an iconic 1960s mural by Ángel Atienza in the original factory that decorates the boiler room of Estrella Galicia, which is currently their museum in A Coruña, Spain.
The logotype portrays a hidden seed in the R that represents that seed planted by JM Rivera in 1906, this seed and thus the family name, Rivera are protected by the H (Hijos=sons) which represents the descendants of the original founder that has successfully managed to transform a local Galician company into a global brand without losing its roots, quality, and legacy.
As a holding company, we didn’t want to take the spotlight of the brands when they sit together, so we created a brand system that consists of black and white and a series of symbols inspired by the local Celtic petroglyphs and Atienza’s mural that would become an internal language for the company in all of its different departments.
The new logo will work as a quality seal for any Hijos de Rivera product.
Apart from the logo, we had the mission to create a brand system that would not only represent the origins of Hijos de Rivera in Galicia (a region in the north of Spain) but also speak about the culture and organization within the company. Hieroglyphs would be understandable both at its headquarters in Spain and in any of the 68 countries in which the group is present. Images are a universal language, and being able to identify each idea, value, or department through a drawing gave meaning to the new identity.
Their website is also part of the new brand:
Collaboration
