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(FNR) Luxembourg National Research Fund
By : Studio Polenta
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update : Platinum Winner
The company:
The Luxembourg National Research Fund (FNR) is the main funder of research activities in Luxembourg. They invest public funds and private donations into research projects in various branches of science and the humanities, with an emphasis on selected core strategic areas. Furthermore, they support and coordinate activities to strengthen the link between science and society and to raise awareness for research. They also advise the Luxembourg government on research policy and strategy.
The Identity:
As a leading research funding agency, Luxembourg National Research Fund FNR understood the importance of staying relevant and dynamic in today’s ever-evolving world. The new visual identity represents their commitment to advancing research in Luxembourg while reflecting the values of excellence, collaboration, and impact.
We worked on a complete redesign by choosing a bold and dynamic way, highlighting how the brand is using its acronym.
As the FNR’s presence in the Grand Duchy is well established, the redesign is an evolution of the previous one. By ingeniously utilising negative space, we symbolise the openness of science to the outside world. We designed the letters F, N and R in the logo and structured the entire identity around these shapes to create elements that could be infinitely adaptable. The use of Science pictures, showing the Research in Luxembourg, was as well a very important change in the design language. It also offers greater brand recognition, versatility, inclusivity, innovation and impact.
The new visual identity is a powerful reflection of FNR’s values. It has been designed to be modern, dynamic, and forward-looking, capturing the essence of their role as a leading research funding agency in Europe.
Collaboration
