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Festival de montgolfières de Gatineau
By : Pixel
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Communication Design / Poster : Bronze Certification
Categories : Environmental Design / Brand Universe : Bronze Certification
The brand universe created for FMG is a visual invitation to an exceptional journey, embodied by the hot-air balloon, a symbol of adventure and exploration. The choice of a gradient color palette, blending purple, pink and blue, evokes a waking dream and a flight that positions FMG as a brand synonymous with ascent and expansion, in every sense of the word.
Each poster varies subtly in hue, reflecting the diversity and richness of the experience offered by the event, and becomes an open window onto a world where time suspends its flight and the imaginary meets the concrete.
At the end of the day, the brand universe is an integral part of the unique FMG experience that leaves an imprint, not only in the sky but also in the minds of its festival-goers who live it.
Collaboration
