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Festival de montgolfières de Gatineau
By : Pixel
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Communication & Branding : People's Choice Award
Categories : Communication Design / Poster : Silver Certification
Categories : Brand Design / Brand Identity Creation and Update : Bronze Certification
Categories : Communication Design / Traditional or Digital Marketing : Bronze Certification
Categories : Environmental Design / Brand Universe : Gold Certification
The Festival des Montgolfières de Gatineau is a major event that has been thrilling the Federal Capital Region for 36 years! Aeronauts and their hot air balloons from all over the world rise into the sky, offering an unforgettable spectacle. But the FMG is more than that! It’s a celebration of music, diversity and innovation, where visitors can immerse themselves in fun and exciting experiences.
Each year, the FMG raises the bar with a new theme for its programming, creating a unique and memorable image. In 2022, the theme “Your party at the FMG” inspired us to develop a colorful, festive and dynamic communication.
Our artistic approach is based on the use of vibrant colors, as well as the application of text overlays, gradients and shapes. We chose these elements to bring the slogan “Your party at the FMG” to life and to provide a fun and engaging visual experience for the audience. In fact, the festival-goer is at the heart of the campaign, intertwined with the visuals of the artists in the program.
We also worked on creating visuals that clearly expressed all the different aspects of the festival’s programming, including comedy, music, and a wide variety of activities for children and adults.
Overall, our artistic approach to the Festival des Montgolfières de Gatineau aims to create a festive and engaging visual experience for audiences of all ages
Collaboration
