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Enclaves – Branding
By : SGD A
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update : Gold Certification
Categories : Brand Design / Logo Design : Gold Certification
Categories : Communication Design / Online
Welcome to Les Enclaves – luxurious domes scattered in the heart of nature near majestic Lake Memphremagog.
An enclave is a territory completely surrounded by a single other territorial entity. « Enclaves », a name that sounds like an invitation to discover intimate havens of peace. Much more than a simple forest dome rental, it’s total immersion. Each enclave is an exclusive cocoon, a personal refuge that welcomes you, leaving you alone with the magic of nature. You’ll finally be able to reconnect with your deepest essence, far from the hustle and bustle of the world.
The emblem proposed for the Enclaves logo embodies the estate’s distinctive aesthetic. At the heart of this graphic representation is the uncluttered aerial vision of a geodesic dome, from which the main lines have been extracted to create a simple yet sophisticated geometric form. Enclaves is distinguished by the uniqueness of each dome within an exclusive domain. While the general emblem embodies the overall concept, each enclave is represented by its own emblem, itself derived from the general logo.
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The colors chosen are directly inspired by nature, capturing the essence of the seasons, essential elements of camping and evoking a unique experience:
Cambridge Blue: This green is inspired by the hue of softwood tree needles.
Astro: Represents the mysterious shadows of trees on a starry night in the forest.
White: Symbolizing the snow that envelops the Enclaves landscape for several months of the year.
Lamp: This light blue evokes the reassuring light of a flashlight, indispensable for night-time camping trips.
Boulot Jaune : Inspired by the yellowing leaves of birch trees in autumn, this yellow captures the warmth and change of seasons.
Flame: This bright orange represents the campfire, the pulsating heart of any camping experience, a symbol of warmth and conviviality.
This brand image and each color don’t just decorate, they tell a story, that of the rediscovered link between humans and nature.
Collaboration
