Share to
Dynamite: Boutique-atelier connectée
By : Groupe Dynamite inc.
GRANDS PRIX DU DESIGN – 15th edition
Discipline : Interior Design
Categories : Commercial Space / Pop-Up Shop : Silver Certification
Categories : Commercial Space / Commercial Space 1,600 - 5,400 sq.ft. (150 - 500 sq.m.) : Silver Certification
Categories : Commercial Space / Showroom : Gold Certification
Dynamite’s Connected Showroom
Driven by creativity and innovation, the Dynamite brand has gotten a makeover! In order to thrive with today’s hyperconnected consumer, we saw no better opportunity to deliver a seamless cross-channel experience by connecting both digital and physical worlds.
Located in New Jersey and acting as an atelier store, the project must take into consideration a short-term lease and therefore restrict construction budgets while maximizing the transformation of the space. As such, various strategies had to be considered to reuse the existing infrastructure such as the storefront structure, the ventilation system and the partial reuse of the lighting system. However, a new division of the space had to be made in order to allow the optimization of operations.
The dynamite storefront serves as a transitional space from the mall. The window displays are open and guide our customer as she enters the store. An oversized custom made corian podium surrounded by natural plants capture the customer’s attention in the center of the space. As she is discovering the collection, her attention is kept at a single-level merchandising height throughout the store. The presence of a unique custom made wall system in metal tubing and feminine rose gold display bar amplifies the ‘’boutique style’’ setup. Major investments were made on more environmental materials such as led ambient and accent lighting, a metal wall system, custom made fluted corian fixtures, terracotta-like cement floor tiles, resulting in less maintenance, better longevity and higher energy efficiency.
The Dynamite store design is a perfect mix of authentic, natural and sophisticated. The choice of materials and fixtures also explores the harmony between trendy and timeless material; handmade terracotta-like cement tiles, linen fabric, fluted corian, leather details, rose gold metal and bronze mirror live in the space in perfect harmony. The fitting room zone is open and theatrical, amplifying self-broadcasting social media moments, allowing our customers to express themselves while shopping.
Embodying the brand’s values, the space is a perfect combination of haptic and digital experiences. From the moment they enter the dynamite store, our customer becomes engaged in the story; connects with the visuals and is inspired by the outfits that are showcased. staying true to our brand image has brought on a successful experiential addition to our North-East american market.
After 46 years in the fashion industry, Groupe Dynamite inc. has successfully launched some of the most renowned fashion brands in Canada, dynamite and garage. The group creates, designs, markets and distributes from its head office located in Montréal, Québec. It operates more than 300 stores in Canada and worldwide and employs more than 5,000 people. The team’s passion continues to lead the expansion in new markets including e-commerce. Now acting as a North American leader among the international brand landscape, Dynamite continues to thrive in an ever-crowded marketplace. The brand’s core strength is rooted in a solid understanding of its customer and the ability to translate leading edge designs and innovative ideas into accessible fashion and a unique shopping experience.
Collaboration
Interior Designer : Groupe Dynamite inc.
