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Corporate branding Équipe A architectes
By : Beauvoir Agence Créative et Équipe A architectes
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update : Silver Certification
Categories : Brand Design / Logo Design : Platinum Winner
In 2022, after more than 45 years of transforming the Eastern Townships landscape, Jubinville et associés Architectes undertook its own metamorphosis to become Équipe A architectes. Working with the Beauvoir creative agency, the architecture firm has completely rethought its brand identity. More than just a name change, this overhaul marks a new stage in the company’s history and reaffirms its position in the trade.
The strength of a team
Rich in meaning, the name Équipe A speaks loud and clear of the fundamental values that drive the company:
– The simple desire to pool the strengths of each individual to produce quality architecture.
– The desire to contribute to a living environment that reflects who we are and of which we are proud.
– The challenge of giving our best, and rising together with each project.
This name faithfully represents the company by referring straightforwardly to its composition, its very essence. Fundamentally, the company is made up of a group of individuals who have innovation, collaboration and learning in mind. The name underlines the strength of numbers and highlights the multidisciplinary team that drives the company. It also evokes an « A team », a group of exceptional, highly qualified individuals who combine their respective strengths to achieve a common goal. The name thus highlights the complementary nature of the team members, who combine a wide range of talents, skills and expertise to meet customer needs with formidable efficiency.
A meaningful identity
The logo that accompanies the logotype, composed of the capital letter « A », symbolizes the aforementioned values while referencing the field of architecture. Evoking the creative gesture and effervescence of ideas through its sinuous forms, the logo recalls the outlines and sketches that are drawn to give shape to architectural concepts. Moving away from straight lines and structure to more fluid and organic lines, it evokes the malleability of forms, the flexibility of exchanges and the transformation of ideas that are associated with architecture (reflection, process, ingenuity). Symbol of excellence, the “A” also alludes to the firm’s determination to remain the go-to architectural firm in the Eastern Townships, a hub of know-how, design and innovation.
It’s no coincidence that the two shapes that make up the logo combine to complement each other: they represent team members joining forces, and their points of intersection suggest the encounter between the firm and its clients. In contrast to the delicate lines of the « A », the company name that completes the logotype takes center stage, notably through its more substantial outline. Nevertheless, its simple, rounded typeface harmonizes perfectly with the curvilinear « A ».
The overall brand identity was designed to be sober, timeless and uncluttered. Everything converges to create a harmonious, coherent look that defies time: a palette of neutral tones (gray, beige and boreal green), the reiteration of the logo in the graphic textures as well as the simplicity and curvature of the fonts. Completing the overall look, the showcase website is simple and sleek. It leaves ample room for the firm’s projects to shine, highlighting the quality of the design.
Collaboration
