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Comfort Colors – The Comfort Oasis
By : LG2 Architecture
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Communication & Branding
Categories : Environmental Design / Brand Universe : Gold Certification
An immersive world full of good vibes
In the frenetic environment of the printing industry’s largest trade show, the Comfort Colors booth stood out by creating an oasis that curbed outside stimuli and embodied the brand’s feel-good spirit, offering visitors a sensoryl experience.
Divided into four sections that were accessed through arched doorways, the booth encouraged visitors to explore the different rooms, each one representing a brand attribute. The first room was dedicated to comfort, complete with plush pillows made with Comfort Colors fabric. The second was decked out in vibrant orange and retro-inspired designs while the third called attention to the brand’s eco-conscious manufacturing through plants and a custom fabric waterfall. Lastly, the fourth area functioned as a showroom, displaying Comfort Colors tees in a rainbow of hues. A QR code also directed visitors to a digital experience that detected the color of their aura and then gave them a t-shirt in a shade that matched their vibe.
Collaboration
Manufacturer - Distributor : Derse
