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Colourful Conventions
By : Sam Shelast
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Student
Categories : Students work / Student - Graphic Design : Bronze Certification
This redesign of an established convention involved a revamp of its logo and the development of a theme and key visual element for their 2024 gathering. The key visual was the basis for an integrated campaign, spanning from the event’s website landing page design to pole banners, attendee and speaker badges, and various branded swag. The key visual was inspired by the concept of mycelium (“mushroom roots”) as the interconnected network of communication in the forest floor, and Psilocybin promoting increased connectivity and communication between different regions of the brain, creating a cohesive connection between the visual and the theme of “The pathway to neurological healing”.
