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Celine
By : SAJO
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Construction & Real Estate
Categories : Construction / Commercial Construction : Gold Certification
Celine
The location of Celine’s flagship store at 40 New Bond Street in London’s Mayfair area has a rich history. It is a Grade II listed Edwardian building situated at the heart of the Mayfair Conservation Area within the prestigious City of Westminster, one of London’s thirty-two boroughs.
The site has been developed by numerous prominent architects. In In the early 1900’s Edward Keynes Purchase installed the original curved shopfront and decorated the interior of the building. The most recent occupant, Celine, has taken the site’s interior design to new heights all while preserving the detailing of the various periods and integrating the historic fabric of the listed building’s interior with a contemporary and exquisitely chic artistic design.
In its capacity as general contractor and in consort with the client’s architectural and engineering partners, SAJO’s London team undertook the four-month project. Combined efforts of all professionals yielded a retail space which exudes an atmosphere of modern elegance, ease, and tranquility, inviting CELINE customers to leisurely browse and enjoy a unique shopping experience.
The 8,500 square foot flagship is replete with rich materials, featuring veiny black marble floors, mirror-paneled walls, granite surfaces, natural wood and travertine shelving, recessed strip lighting, as well as polished stainless steel and brass. Celine’s Haute Parfumerie is displayed in the original octagonal room, providing both contrast and continuity to the space’s panorama of subtle tones and textures.
