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CASAA
By : XXL MAISON
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Product : Grand Winner
Categories : Product Design in Small Series & Hand-Made / Residential, Commercial & Built-In Furniture : Gold Certification
A 3D EFFECT FRONTLIGHT MARQUET FOR A SCULPTURE BUFFET
CASAA, this 4-door sideboard, consecrates a brand positioning that has been offering for 2 decades, design and daring interior furniture at a studied price. Its strong points: an impeccable technical mastery, from the cutting of the wood to the integration of the LED, for a piece of furniture with meticulous finishes.
+ Design at any cost : Built on a standard pedestal base, the originality of the CASAA model focuses on the front. With the apparent asymmetry of the doors, a puzzle effect in relief for the entire front, and a luminous net highlighting the wood grain, the doors melt into a trompe-l’oeil decor, and the piece of furniture goes from being a utility to being a sculpture.
The brand’s signature design promise relies heavily on a ray of light.
XXL Maison, which had already introduced this idea in a previous collection of living room furniture, is thus taking up a know-how that is well-mastered on a technical level, but that we have not yet seen much of yet in the world of the dining room. The integrated LED thus gives CASAA its personality and creates its differentiation.
Another point of emphasis : having been able to come up with a design creation within the usual price ranges of the brand. The secret: XXL Maison has kept the sideboard’s classic proportions and standardized machining for the structure, which secures costs, material and labor.
« We never lose sight of the value analysis at XXL Maison, the brand has in its DNA the will to deliver original designs at the best price. This performance, which is currently a tour de force given the tensions on supplies for the past two years, is achieved by the close and long-standing collaboration, between the style office of XXL Maison and our partner factories in northern Portugal « , explains Nacer Bekki, founder of the brand.
+ A creativity in the service of use: XXL Maison has a taste for the useful. Of duty accomplished. A sideboard must first serve its function of use, the storage of dishes, and offer drawers and shelves deep and roomy. Since form is first and foremost at the service of function – in this case, storage capacity – the Maison XXL sideboards are low, deep and wide. CASAA is no exception to this rule. Once this principle is established, the creative impulse is unbridled and without preconceptions, it is even encouraged. The search for decorative diversity is the very heart of the brand that seeks to bring new ideas, in the field of home furniture. With each new collection, twice a year, three new models of sideboard are offered. Today, the catalog collection reflects the profusion of styles and ideas.
« The XXL Maison sideboard is a basic and durable piece. It should be above all practical, and one should not regret the crush that carried the decision to buy », explains Johnny Dos Pasos, creator of the CASAA buffet.
+ Customization: This new model CASAA, can, as the concept of customization of XXL Maison, be made to measure … The creative exercise of the designer can be extended with the ideas of the customer, who has at his disposal a wide range of materials and colors of lacquer, wood veneers, if he wants to interpret in his own way the model exposed.
+The quality: The realization is mastered by XXL Maison’s partner manufacturer, who brings a know-how of excellence to all stages, from the cutting of the facade veneers to their assembly. The discreet integration of the LED kit, the meticulous finishes, the screws adjusted to the millimeter are based on rigorous quality processes. The wood veneers are sourced from suppliers who guarantee a reasoned approach to forests on a wide range of species.
+ The dimensions : W.225 X H.83 X P.50 CM
+ A piece of furniture to match: theproduct is all the more durable that it is part of a range. Around this masterpiece of the dining room that is the sideboard, the customer can then develop a decor and an atmosphere by adding complements that are matched to it: wall bookcase, table, high storage unit …
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