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Summer 2022 Campaign - Parc Jean Drapeau
By : Cabana Séguin
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Communication & Branding
Categories : Communication Design / Traditional or Digital Marketing : Silver Certification
Parc Jean-Drapeau is one of Montreal’s iconic parks, known for the diversity of the individual and collective experiences it offers that involve nature, scenery, history, culture and sport.
One of the core communication challenges was to create a campaign that would persuade Montrealers to rediscover this island park located close to them, while promoting the summer activities proposed on the site.
The signature “Naturellement entraînant” (“A natural fit” in English ) perfectly captures the essence of Parc Jean-Drapeau, at once a natural setting where a variety of artistic events are held and the ideal spot for enjoying one’s favourite sports activity.
The different posters present a digital collage made up of a mix of duotone portraits, a circle comprised of photographs of the site, and organic vectorial motifs. The use of lively shades drawn from the palette of the park’s brand makes for compositions that are in equal parts distinctive and dynamic.
The brand experience continues through the creation of additional elements such as vertical banners, a leaflet, social media templates, and the Web site’s main banner.
Collaboration
