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Calimax Delivery Service
By : Freaner Creative - Ariel Freaner
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Communication Design / Poster : Bronze Certification
Categories : Communication Design / Illustration : Silver Certification
Calimax Carrito Loco (Crazy Cart)
Calimax is the largest supermarket chain in the Northwest of Mexico, with over 100 supermarkets throughout Baja California, and Sonora. We developed a cartoon character based on one of their promotions called “The Crazy Cart”, where customers win a raffle ticket inside the store, and they get to ride the crazy cart around the store for 5 minutes, grabbing anything on the store, and it’s free. The character got so famous that we are turning the crat into the Calimax mascot and official person.
The Crazy Cart, El Carrito Loco in Spanish, became the Delivery poster child and Calimax Spokesperson.
Collaboration
