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Bijouterie Lavigueur Sherbrooke
By : Artesa Architectes Concepteurs
GRANDS PRIX DU DESIGN – 15th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space ≤ 1,600 sq.ft. (≤ 150 sq.m.) : Silver Certification
Lavigueur Jewelry stores opened a new location – in Sherbrooke, at Le Carrefour de l’Estrie !
Artesa and his team are proud, and are considering a privilege, to be part of Lavigueur’s success since almost 20 years.
Lavigueur’s concept, exclusive in its design, ambiance and corporative image, developed by Line Laurin Architect and her team almost 10 years ago, timeless and bonified in every new project, is Lavigueur’s pride and provides well-being to his clientele at every visit.
This concept could be defined as noble and seductive, conceived to be sufficiently subtle and discreet – for presented merchandise to outstand its environment – and sufficiently strong and present – efficiently announcing its clientele Lavigueur’s brand identity; unique and distinct in comparison with competition.
Colors are voluntarily neutral – white, black and silver. Surfaces are judiciously matte, glossy, brushed and polished along materials composing counters, showcases and wall surfaces. These finishes are literally brought to life when washed with functional and decorative lighting: generous, efficient and meticulously positioned, light in Lavigueur jewel stores is unmistakably the fourth dimension ! Enhancing jewels, animating wall surfaces, magnifying glass and metal. “Lavigueur blue”, corporative color, only color present in this concept, presents as painted glass part of signs, also presents in luminous wall images.
This concept is also defined in its layout: composed of standardized counters and showcases, meticulously placed in space, in order to provide logic geometry in overall layout and sub-sections, in order to make boutiques visits user-friendly, in order to render efficient customer’s service.
With this concept, Lavigueur provides a shopping experience in inviting, refined and coherent environments; inspiring confidence, experience and no-how to his customers.
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