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Ally Charlotte Center
By : GHD Partners
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding : Grand Winner, Award of the Year Winner
Categories : Environmental Design / Brand Universe : Platinum Winner
Ally Financial, known for its people-first ethos, has expanded tremendously over the last decade. Having outgrown its offices in Charlotte, North Carolina, they set their sights on a new home—a local 26 floor development. The team designed the headquarters with the ambition to tell Ally’s story.
The Ally Charlotte Center headquarters champions innovation and trailblazing pioneers throughout history in the reception space as a reminder to all users and visitors that breaking the status quo, redefining expectations, and doing the right thing can leave a lasting mark on the world. The exhibition, titled “Disruption in Practice,” reinforces Ally as a disruptor by becoming the first online-only bank without any physical branches. The Ally “a,” centered in the installation, is next to a selection of impactful trailblazers such as the carbon filament bulb and the IBM computer. The installation reinforces Ally’s impact on the banking industry and simultaneously invites visitors to study the objects while waiting at reception.
High impact graphic interventions were used to create connections between the workplace floors, fostering spontaneous interactions between disparate groups of employees. Using Ally’s brand language, themes of repetition, texture, and pattern power moments that contradict a traditional corporate environment. A precursor of how Ally will continue to grow, ignite conversations, disrupt the norm, and honor their history.
Collaboration
