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A Sweet Career – Hershey Canada
By : PLG numérique
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Communication Design / Traditional or Digital Marketing
The objective of the advertising campaign A Sweet Career at Hershey is to raise the profile of Hershey Canada’s employer brand, in order to attract qualified talent to their manufacturing plant located in Granby, Montérégie.
The recruitment campaign was designed with an artistic approach based on the use of vibrant, contrasting colors, as well as the layering of fun icons. What’s more, photos of employees in surprising poses effectively convey their fun across the screens.
Beyond aesthetics, the functionality of this campaign is designed to optimize the user experience and simplify the application process. The landing page associated with the campaign uses balanced white space, and a harmonious visual flow that guides the applicant through to the submission of their application.
The creative use of white space and a harmonious visual flow guides the applicant through the submission of their application.
The creative use of the « Guess Who? » concept brings to the fore the human behind each treat. to discover the human stories behind products enjoyed by so many consumers. By evoking fun and curiosity with distinctive visual communication, the campaign attracts a maximum number of potential candidates while retaining the colorful essence of Hershey products.
This approach makes the campaign not only appealing, but also memorable, which is crucial in a competitive market where companies struggle to attract top talent. By creating a fun and engaging visual experience, Hershey reinforces its brand image as an employer of choice.
Summing up, these visuals are a great way to showcase Hershey as an employer of choice.
In short, these advertising visuals don’t just achieve recruitment goals; they redefine the way we connect with candidates and present them with career opportunities.
Collaboration
