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8 lnns Plus Brand Visual ldentity Design
By : Yu Zhou--Shanghai Sinostar Art Design Co., Ltd.
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update
The logo is evolved from the number “8”, which also resembles a window. The window signifies the opening and starting of a new space, and at the same time implies the meaning of tolerance and absorption, and the logo’s graphic is modern and simple, representing the hotel’s convenient and efficient services, as well as the high-quality hotel experience created for the guests. The logo is coloured in orange and dark brown, with orange representing energy and passion, symbolising 8 Inns Plus Hotels’ brand values of genuine service and unique guest experiences. The colour sepia represents confidence and wisdom, symbolising 8 Inns Plus Hotels’ brand values of going beyond quality and innovation.
