Distinctions

Discipline : Product

Categories : Furniture / Office Furniture : Gold certification

ORA

Making a Demanding Form Viable

With the growth of collaborative spaces and social areas, the market seeks collections capable of adapting to varied uses while maintaining the highest standards of comfort, quality, and durability.

ORA is Rouillard's response to this reality. Its envelope-like silhouette, wider at the seat height and tapered towards the bottom, frees up floor space while offering generous seating. This complex geometry required the development of innovative solutions to ensure stability, mobility, and large-scale production.

• The wooden structure has been entirely redesigned to create continuous curves without making the product heavier. 
• A custom foam-cutting method achieves a uniform volume, without tension or deformation. 
• A temporary vacuum compression process reduces the foam when installing the cover, which fits the shape seamlessly. 
• Casters integrated inside the base ensure smooth movement and 360° rotation. 
• The distribution of loads has been optimized to comply with ANSI/BIFMA X5.4 standards without altering the silhouette.

ORA includes one, two, and three-seater armchairs as well as mobile ottomans. Standardized components simplify production, reduce inventory, and facilitate parts replacement. The optimization of materials has reduced wood waste by 25%, while inevitable scraps and packaging are repurposed or recycled.

Designed for high-traffic commercial and institutional environments, ORA combines multi-density foams, suspension systems, and integrated mobility to ensure lasting comfort and flexible arrangements.

Manufactured in Quebec with a majority of suppliers located within a 263 km radius, ORA can achieve 100% local production with Quebec textiles. The collection is LEVEL 2 certified, complying with ANSI/BIFMA M7.1/X7.1 for chemical emissions and ANSI/BIFMA X5.4 for structural strength.

ORA demonstrates that complex geometry can be industrialized with the same rigor as a simple form, without compromise in manufacturing, performance, or use.

The project in images