Distinctions

Discipline : Communication & Branding

Categories : Environmental Design / Brand Universe : Gold certification

Inspired by both ancient and modern architectural icons, we envisioned a personalized experience that would encourage visitors to discover and interact while being user-friendly. Place Ville-Marie, the installation of the Ring, the famous Biosphere, and the renowned Farine Five Roses sign from the Old Port have been recreated on a smaller scale to create four modular structures that can be easily combined and adapted to all types of trade shows. The structures feature seating and hidden storage spaces, allowing them to stand out while being functional. In the context of tourism shows, one of the main challenges is finding ways to authentically express the essence of a destination in a limited space. In collaboration with Tourisme Montréal, we found a unique way to create an experience that brings the brand positioning to life (Montréal is a vast playground), while meeting all the practical considerations necessary for booth operators. Tourisme Montréal's bright red booth, with its modular structure and integrated functionality, ensures that it is both unmissable and memorable at every show.

Phil Bernard

The project in images