Share to
Hyundai Jungdong Cosmetics Floor
By : Burdifilek
GRANDS PRIX DU DESIGN 19th edition
Distinctions
Discipline : Interior Design
Categories : Retail / Retail: Beauty, Health & Wellness : Gold certification
Categories : Special Awards / Interior + Colour & Atmospheres : Gold certification
As a global hub of fashion and beauty, South Korea continues to set the pace—and The Hyundai Group leads with a vision that merges innovation, design, and retail experience. At Hyundai Jungdong in Bucheon, the cosmetics floor has been completely reimagined as an architectural landscape that celebrates both brand individuality and collective harmony.
Spanning over 42,000 square feet, the design transforms one of Korea’s largest beauty departments into an immersive environment where form, light, and colour work together to enhance visibility for every brand. The mandate: create a unified yet flexible framework that reinforces Hyundai’s brand identity while allowing each cosmetic label to stand out.
Rather than concealing the numerous concrete columns, the design celebrates them as sculptural elements—clad in folded, powder-coated steel forms inspired by origami. Each column carries dual tones of warm gold and deep grey-blue, shifting subtly as visitors move through the space. This interplay of colour and geometry introduces rhythm and a sense of movement.
A diagonally aligned ceiling echoes this dynamic energy, creating a subtle visual flow that leads customers through the environment. The refined palette—white, grey-blue, and gold—serves as a calm architectural canvas, allowing the vivid colours of cosmetic brands to emerge with clarity and intensity.
Lighting plays a key role: a custom track system above an open-cell ceiling ensures precise illumination, rendering true tones of makeup and packaging. A darker floor grounds the composition, drawing attention upward to the displays.
Unified design guidelines for signage, display heights, and lighting establish visual coherence across the entire floor. The result is a space that transcends retail - a sculptural and sensory experience where architecture, colour, and light converge to redefine beauty in motion.
Collaboration
Interior designer : BURDIFILEK
Lighting : Marcel Dion Lighting Design
Photo credit