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ARTM - Rapport annuel 2023
By : Maître D
GRANDS PRIX DU DESIGN 18th edition
Distinctions
Discipline : Communication & Branding
Categories : Communication Design / Corporate Communication Tool : Bronze certification
The Time for Choices: Ensuring the Future of Public Transport
Established in 2017, the Metropolitan Transport Authority (ARTM) is a public organization dedicated to the planning, organizing, financing, development, and promotion of public transport in the greater Montreal area. The year 2023 was marked by a collective realization that the existing public transport financing model had reached its limits and was proving fragile. Despite this challenging context, ARTM proceeded to innovate, bank on agility, and shape tomorrow's mobility.
In the creation of its 2023 Annual Report, ARTM once again collaborates with Master D to create a dynamic and visionary document. The “Time for Choices” theme highlights both the achievements and the challenges facing public transport in the greater Montreal region. The graphic design emphasizes fluidity and harmony to reflect this period of transition and innovation.
The 2023 edition adopts a clear and modern graphic grid that values information, simplifying its reading. The teal color, consistently used in titles and subtitles, represents movement and change – fundamental values for ARTM. The fonts, Gotham Rounded and Averta, reinforce the functional and modern nature of the report, providing visual consistency with the organization's mission.
The report's images reflect this transformation, illustrating the different public transport modes, ongoing projects, and initiatives to adapt mobility to citizens' needs. The photographs are chosen carefully to include ARTM's partner operators' diversity and illustrate a range of public transport solutions, alternative and sustainably. Echoing transport routes, circular discs and curved lines create fluid and constantly evolving visual dynamics.
ARTM ensures the diversity of Greater Montreal's population is reflected through inclusive images, showing the faces of public transport users. This diversified representation is essential as it embodies ARTM's commitment to providing concrete solutions for efficient transportation accessible to everyone while respecting the environment.
The "ARTM at a Glance" section presents an overview of the year's highlights through illustrations and quantitative data. This section represents the essence of "The Time for Choices" with informative and inspiring reads of the progress made.
The content pages dynamically articulate ARTM's noteworthy projects and achievements, highlighting concrete initiatives implemented to improve mobility. The Financial Statements, presented in a spacious and ergonomic manner, highlight the organization's methodical and transparent approach in resource management.
Through its design, the 2023 Annual Report narrates the strategic choices and actions necessary for the future of mobility in the greater Montreal region. These decisions mark a critical step towards a more accessible, sustainable transport model adapted to users' needs, reminding the importance of lasting financing solutions.
Collaboration
Media agency : Maître D
Photo credit