Iberson

Distinctions

Discipline : Construction & Real Estate

Categories : Real Estate Development / Future Development : Gold certification

The strategic location of the site, at the corner of Masson and Iberville streets, presents an opportunity to develop an important landmark for the borough. The Masson project plans for the complete demolition of an existing building to allow for the construction of a new contemporary real estate complex, designed to meet current housing needs while enhancing the commercial and urban vitality of the Masson axis.

The project proposes a six-story residential building totaling approximately 100 units, incorporating two ground-floor shops directly oriented towards the street. This mixed-use programming promotes continuous activity in the public space and aligns with a local commerce logic, continuing the commercial identity of Promenade Masson.

The building's architecture is based on controlled volumetry and a materiality inspired by the surrounding built context, especially through the use of brick and metal elements evoking the industrial heritage of the area. The treatment of the corner building asserts the presence of the project at the intersection and helps structure the urban landscape. The facades are crafted to create rhythm and depth while ensuring a harmonious integration into the existing fabric.

The project includes a landscaped interior passage, designed as a transition and meeting space that encourages pedestrian movement, the influx of natural light, and the quality of pathways. The residences, mostly cross-ventilated or featuring generous balconies, offer bright and functional living spaces suitable for a variety of household profiles.

Common areas hold a central place in the project's design. A shared rooftop terrace, including a pool, provides residents with a place for relaxation and gathering, with unobstructed views of the neighborhood. The building also includes indoor parking and a fitness room, contributing to the quality of life and the project's appeal.

Through the complete redevelopment of the site, the Masson project enables an architectural, functional, and urban upgrade, while adhering to a responsible densification approach. Through this future project, Residia Real Estate Development asserts its desire to create complete, sustainable living environments rooted in their context, actively contributing to the evolution of the neighborhood and the city.

The project in images