Product / Published on May 5, 2021
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Grand Opening of the Gaggenau Atelier Appliance Studio
World-leading luxury appliance brand Gaggenau opens its Atelier Appliance Studio in Montreal.
Photos: Atelier BSH
L’Atelier Appliance Studio in Montréal, Quebec has unveiled a brand new suite featuring luxury appliances from Gaggenau.
Designed to create an immersive, welcoming experience for both consumers and design professionals, the Gaggenau suite tells the story of the brand’s rich history and showcases its timeless craftsmanship.
“This installation celebrates our Black Forest heritage by joining together elements of luxurious design and rich history to tell the story of Gaggenau,” said Steve Preiner, Director of Marketing, BSH Home Appliances Ltd. “The L’Atelier Appliance Studio is a place for customers to test drive the kitchen of their dreams, offering live cooking, product consultations, training and events. The new Gaggenau suite will elevate the experience, while transporting you into the world of Gaggenau.”
The suite is hosted by the professional expertise of the showroom team, available to guide appliance selection with both culinary and design conversations.
STAGGING ITS HISTORY…
The integration of the treated Black Forest into the suite celebrates the brand’s beginnings in the hamlet of Gaggenau over 300 years ago. It is within the Black Forest that Ludwig Wilhelm Von Baden first started an Iron Foundry in 1683. The intimate, slatted wooden privacy wall ensures the Gaggenau experience is consistent between daylight and evening and that visitors are undisturbed in their personalized appointment experience.
The 20 trees that comprise the Black Forest in the suite come from real trees that have been dried over the last six months at a very high temperature, to remove all the main sap and keep them natural. Some are over 10 feet high and are installed on natural vegetal moss that also comes from boreal forests in Quebec. Finishes in the Gaggenau suite were selected to recreate the beauty and ambiance of the Black Forest;
Natural materials complimented by the artistry of equipment designed for discerning home chefs in private kitchens. Each of the appliances are functionally displayed for aspiring chefs to test the performance and detail of the Gaggenau collection, alongside a resident chef.
PLAN YOUR VISIT!
Upon entering the Gaggenau suite, the iconic EB333 Gaggenau oven is prominently displayed, celebrating it’s over 30 years of availability. Recognized as being one of the most exclusive ovens available, each EB333 oven is hand-assembled. Through the years, this oven has been updated to remain a signature piece in the Gaggenau collection and keep its place as the coveted accoutrement of baking.
Wine climate cabinets create the backdrop wall for this elegant space, available for private consultations. Four columns with warm interior lighting transform this space into a wine bar for an evening soiree when integrating the custom island.
The preservation centres have been integrated into the feature wall with panelled doors without handles. (Opened by a slight nudge). The ambient lighting, quiet operation and flexibility of door design options, make these appliances a signature to integrate into any living space’s architectural design without interruption.
Displayed within the island is a selection of cooking varios available for trial. Individual cooking modules that allow kitchen enthusiasts to create their own bespoke workstation. Absolute control is given to the user to create a cooking surface that matches their ambitions – the possibilities are endless for both gas or induction! Visitors may notice the minimalist ventilation in the space. The island various configuration includes a powerful but discreet ventilation solution and wall mounted ventilation is designed as a functional statement piece.
Displayed into the suite walls are Gaggenau’s signature 400 series wall oven collection, symmetrically displayed with a beverage centre, warming drawer and vacuum drawer assist.
Every culinary ambition is possible with this combination of appliances. Whether the home chef would like to steam, sear, bake, braise, regenerate or extract juices…anything is possible!
BSH Home Appliances Corporation manufactures and markets major home appliances that are known around the world for their high quality and superior innovation. BSH is the number two appliance maker in the world with 18 billion dollars in sales, and is the market leader in Europe. The BSH Family consists of 70 companies in 46 countries, with a total workforce of 56,000 people. We manufacture 14 brands, operating 42 factories in 13 countries. BSH markets its Bosch, Thermador and Gaggenau branded products throughout North America. BSH Home Appliances is a division of Robert Bosch, and is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide.
Gaggenau is the world’s preeminent manufacturer of luxury home appliances. Tracing its roots back to 1683, the Gaggenau tradition and style embody gourmet performance with elegant European design, for those who appreciate sophisticated living. Visibly perfect in function, uncompromising in materials and finish, following the precepts of classic modern design. Gaggenau offers European function and quality for discerning chefs. The difference is Gaggenau.
BSH Atelier Appliance Studio
9220, boul du Golf, Anjou, QC H1J 3A1
Opening hours : MON-FRI 9 am – 5 pm
Consultation : On appointment – MON-FRI – Reserve online.
Culinary demonstrations : Contact 1-514-353-3232.
