Denys LAPOINTE

Named BRP’s Chief Design Officer in 2022, Mr. Lapointe held the position of Senior Vice-President, Design, Innovation and Creative Services, starting in 2019. He joined BRP as a junior product designer for Sea-Doo in 1985, and became Vice-President, Design for Sea-Doo and Ski-Doo in 1995. In 2001 his portfolio was expanded to include all design and innovation activities for the company and he became Vice-President, Design and Innovation, then Executive Vice-President, Design & Innovation in 2008. He is a Board Member of the Centre de technologies avancées (CTA) BRP – Université de Sherbrooke. Mr. Lapointe and his team have received more than 195 *International Design Awards. He was inducted into the National Marine Manufacturers Association Canada Hall of Fame for his contributions to the marine industry, in 2017, and named an emeritus member of the Association des designers industriels du Québec (ADIQ) in 2022. He holds a Bachelor’s in Environmental Design from the Université du Québec à Montréal. 

*Red Dot, iF, Good Design (USA), Good Design Australia, Good Design Japan, IDEA.