Ana SEGOVIA
Ana Segovia, after finishing her studies in Industrial Design between Valencia and Milan, co-founded in 2002 the Design and Graphic Communication studio Odosdesign.
During these 20 years of experience with her partner Luis Calabuig, she has passionately carried out a variety of projects in disciplines such as product design, art direction, interior design and creative direction for international and national companies such as Danao, Mindo, Muji, Pepsi, Gandia Blasco, Gan, Actiu, Arlex, Vertisol, Feria Valencia and Lladró among many others.
He has received important awards such as the IF Design Awards, ADCV and Archiproducts in product category, Red Dot in graphic communication or Laus in art direction, in addition to other mentions.
His deep knowledge of the Habitat sector and how to communicate product design to connect with its user has allowed him to help his clients to design both what is seen and what is not seen, in order to create a powerful and coherent brand image solid and unique. He not only designs products, but also accompanies them to market, generating communication strategies that express the essence of design and take into account the company's business objectives.
This allows him to develop 360 projects to create from a naming to a brand, product design, photographic art direction, a catalog or a website along with the rest of offline and online applications necessary for the company.
In 2018 he co-founded the furniture editor Miter, a brand born from the experimentation between designer, craftsman and material (porcelain). For Miter he designs most of his collections.
He combines his enthusiasm and interest in design with teaching at the Cardenal Herrera Ceu University, where he has taught art direction, creativity and product design.
During these 20 years of experience with her partner Luis Calabuig, she has passionately carried out a variety of projects in disciplines such as product design, art direction, interior design and creative direction for international and national companies such as Danao, Mindo, Muji, Pepsi, Gandia Blasco, Gan, Actiu, Arlex, Vertisol, Feria Valencia and Lladró among many others.
He has received important awards such as the IF Design Awards, ADCV and Archiproducts in product category, Red Dot in graphic communication or Laus in art direction, in addition to other mentions.
His deep knowledge of the Habitat sector and how to communicate product design to connect with its user has allowed him to help his clients to design both what is seen and what is not seen, in order to create a powerful and coherent brand image solid and unique. He not only designs products, but also accompanies them to market, generating communication strategies that express the essence of design and take into account the company's business objectives.
This allows him to develop 360 projects to create from a naming to a brand, product design, photographic art direction, a catalog or a website along with the rest of offline and online applications necessary for the company.
In 2018 he co-founded the furniture editor Miter, a brand born from the experimentation between designer, craftsman and material (porcelain). For Miter he designs most of his collections.
He combines his enthusiasm and interest in design with teaching at the Cardenal Herrera Ceu University, where he has taught art direction, creativity and product design.
- Valencia, Spain
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Creative director & co-founder
Odosdesign