Jury-GRANDS PRIX DU DESIGN / Published on January 1, 2021
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Daniela Piscitelli
Associate Professor at University of Campania “Luigi Vanvitelli”; Secretary General of ICOD International Council of Design
Ico-D University of Campania “Luigi Vanvitelli” – Department of Architecture and Industrial Design
Milan, Italy
PROUST QUESTIONNAIRE – PEOPLE OF DESIGN VERSION!
What prescient youthful memory relates to your present career?
My year in New York was quite meaningful. My mentors there were none other than Armando Milani, Massimo Vignelli and Pino Grimaldi. Quite an experience!
 Armando Milani, jury of the 14th edition Discover his Proust Questionnary |
 Massimo Vignelli – Photo : Asheind at Italian Wikipedia, CC BY-SA 4.0 |
 Pino Grimaldi – Source photo : http://www.pinogrimaldi.it/420028015 |
What are three basic rules you learned from your mentors?
Massimo Vignelli taught me the importance of discipline and method.
Pino Grimaldi, the importance of study and culture.
As per Armando Milani, he taught me ethics and a sense of humour are everything!
UBUNTU, International, 2018. Photo credit: Daniela Piscitelli.
An invitation-only poster. Armando Milani invited international designers to create a poster around the word Ubuntu.
Silent movies, live music, Tuscania, Italy, 2008. Photo credit: Daniela Piscitelli.
Film review of silent films. The poster takes a scene from the “Le Voyage dans la lune” by Georges Méliès.
Bruno Munari. Retrospective, Ravello, Italy, 1995. Photo credit: Daniela Piscitelli.
The poster describes the founding moments of Bruno Munari’s long design experience and a poem/ hymn: “The one born in Milan…”.
What project launched your career?
A poster I designed for a Bruno Munari retrospective at the Ravello festival in 1995.
Any music playing while you work?
Sometimes yes, sometimes no!
Everything goes!
From Carmina Burana to Moby, from Snoop Dog to Ravel’s Bolero!
Click on the names to play a playlist
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| Carl Off – attribution : Orff-Zentrum München, CC BY-SA 4.0 | Moby – Attribution : Uncensored Interview, CC BY 2.0 | Snoop Dog – Attribution : Public domain, Wikimedia |
Maurice Ravel, Author of “Le boléro” – Attribution : Public domain Wikimedia |
Single button pleated light coat and Pleated wrap style skirt from Pleats Please By Issey Miyake – Available on www.farfetch.com
Do you work in PJs or three-piece suits?
Dressed to the max, please!
What is your current design state of mind?
I am currently thinking of a more ethical design.
Isidro Ferrer – Photo : © FID4 / ArtStudio Magazine.
What is your most marked design quality?
The organisation of complex systems.
DESIGN FOR EMERGENCY.
Aiap Follow Me, Milan, Italy, 2019.
The Follow Me Campaign conducted by Aiap, the Italian association for visual communication design.
Sign for. Fundraising for educational support, Milan, Italy, 2020. Photo credit: Daniela Piscitelli.
The objective of the campaign was to promote
How would you like your designs to go down in history?
I’d like my work to go down in time as aesthetically beautiful, and ethically correct.
Essenze d’Etruria, Tuscania, Italy, 2009. Photo credit: Maurizio Brera.
The brand is part of an identity system for the Essenze d’Etruria cosmetics line. It borrows from the Etruscan iconography.
What peer quality do you most value?
It’s a tie! Graphic quality and sense of humour.
Which project is the epitome of your work?
The last book I wrote: First things first. Communicating emergencies. Design for a fragile contemporaneity. Quite meaningful to my career.
First things first. Communicating emergencies. Design for a fragile contemporaneity, Barcelona, Spain, 2019. Photo credit: Roberta Angari.
Talking about communication for emergencies means going to investigate an area of the project that has deep implications with other disciplines, humanistic, sociological, anthropological, scientific, economic. The book, therefore, is not intended to be exhaustive of a theme that is in itself complex. The volume attempts to capture a scenario, trying to ’emerge’ the thesis according to which today it is necessary to relate to the wider concept of ‘permanent emergency’ as a structural expression of contemporaneity, within which there is a space of the project still to be systematized where the design of visual communication can play a substantial role as an agent of change.
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How are your country of belonging’s values reflected in your work?
Italy… reveals itself in the culture and richness of the graphic signs.
What always inspires you?
Literature
If a spell were to transform you into an object, by all means, what would you like to be, and why?
A linden. Because it smells wonderful and embraces its surroundings with its thick foliage
What is your favorite place in the world?
Start spreading the news (Sinatra ways)… it’s New York, New York!
Source : http://www.jennifersterlingdesign.com/
What design or architecture project do you wish you would have thought of yourself?
Jennifer Sterling’s projects and also those of
Lucille Tenazas projects!
Source : https://www.aiga.org/medalist-lucille-tenazas
Click on the names to see their projects
If you could host any three guests, past or alive, over for dinner, who would you choose and what would you dare serving?
My guests of honour would be graphic designers Saul Bass, Andy Altmann and Uwe Loesch.
Menu: Typical Italian cuisine
Click on the names to discover a biography
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| Saul Bass – Photo : Harrie Verstappen http://www.saulbassposterarchive.com/ |
Andy Altmann – photo : https://circa.press/news/ | Uwe Loesch – Attribution : Public domain, Wikimedia |
What is your mantra?
I can do it!
What is your dream? THINK BIG!
Contribute to promoting and developing, in an institutionalmanner, the values of culture, knowledge and ethics. I’ll settle to living by the sea!
Land reclamation and redevelopment of the Taranto area. Communication tools and strategies, Naples, Italie, 2019.
Crédit photo: Roberta Angari.Bonifica e Riqualificazione dell’Area di Taranto. Strumenti e strategie di comunicazione.
Daniela Piscitelli, concept, strategia e art direction; Roberta Angari, designer jr; Gabriele Pontillo, designer jr.
Communication of the activities and projects for the reclamation of a degraded area. Design of the identity system. Design of the Atlas of cartographies to translate data and technical aspects into a popular language. In the image: Atlas of cartographies.
Sound Landscape, Tuscania, Italie, 2009.
Crédit photo: Daniela Piscitelli.
The sound carried by the wind and told through the wind harps.
Spazio Laboratori 2008, Tuscania, Italie, 2008. Crédit photo: Daniela Piscitelli.
The workshop space is a cross-cultural. For this reason the typography accentuates its character.
