Jury-GRANDS PRIX DU DESIGN / Published on January 5, 2021
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Armando Milani
Graphic Designer
Milani Design
Milano, Italy
PROUST QUESTIONNAIRE – PEOPLE OF DESIGN VERSION!
What prescient youthful memory relates to your present career?
Winning my first competition among 9000 participants when I was 25 years old, inspiration came from seeing this image while stuck in traffic!
What are three basic rules you learned from your mentors?
Passion,
Ethique,
Discipline.
What project launched your career?
In 2002 I designed this poster War/Peace for the United Nations. It was distributed around the world.
Photo: War/Peace
By Armando Milani
Year: 2002
City: New York, USA
Description: The dove destroys the word WAR to create the word PEACE, designed for the United nations.
Do you work in PJs or three-piece suits?
PJs…
What is your current design state of mind?
The desire to help Humanity improve their lives.
Photo: Africa: the forgotten continent, by Armando Milani
Year: 2005
City: Milano, Italy
Description: Poster for Africa, the forgotten continent. I designed this poster when I heard that millions of children die every day of famine and aids in Africa.
What is your most marked design quality?
After 50 years of logos, corporate identity, my focus is now on designing humanitarian posters.
Year: 1965
City: Milano, Italy
Description: Winning logo for Italian Television representing a lottery car winning.
How would you like your designs to go down in History?
I’d like to be remembered as a designer that dedicated most of his time to address the problems of humanity with a message of hope…
Year: 1975
City: Milano, Italy
Description: Poster for a movies series about fighting for freedom.
What peer quality do you most value?
To be able to communicate clearly and ethically…
Photo: Smocking is poison, by Armando Milani
Year: 2007
City: Milano, Italy
Description: The characteristic of this poster is that is without words, all the people of all the country can understand the meaning of this image.
Which project is the epitome of your work?
This «dove poster» WAR/PEACE designed in 2002 for the United Nations.
How are your country of belonging’s values reflected in your work?
Roman structure, Renaissance
aesthetics and humanity, Milanese modernist design from 1950/1980 and the conceptual movement from 1980 to 2000.
What always inspires you?
Responsibility to improve lives through clear imagery and design for humanity.
Photo: I am not a number, by Armando Milani
Year: 2003
City: Milano, Italy
Description: Each one has is own identity, for the Wolfsonian Museum
If a spell were to transform you into an object, by all means, what would you like to be, and why?
Aladdin’s Lamp to help people solve their problems through dialogue and the desire for peace.
What is your favorite place in the world?
Chaotic but oh-so-beautiful Italy…
What design or architecture project do you wish you would have thought of yourself?
The IBM corporate identity designed by Paul Rand.
If you could host any THREE GUESTS, past or alive, over for dinner, who would you choose and what would you dare serving?
Socrates, Shakespeare, Sigmund Freud, (sorry for Einstein)…Duck a l’orange!
What is your mantra?
Never give up!
What is your dream? THINK BIG!
I love the word Ubuntu by Nelson Mandela, which means dialogue, respect, empathy, less me more we.
My dream is to see this word become a reality.
Year: 2017
City: Milano, Italy
Description: This poster is the interpretation of the word Ubuntu of Nelson Mandela.
Photo: For Climate Change
By Armando Milani
Year: 2020
City: Milano, Italy
Description: Dedicated to the forest fires in Australia
Photo: For the future of our children by Armando Milani
Year: 2019
City: Milano, Italy
Description: With this climate change, what will be the future of our children?
Photo: Against air pollution
By Armando Milani
Year: 2019
City: Milano, Italy
Description: Stop to pollute the air of our children
Photo: Hate Love
By Armando Milani
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Photo: INTOLERANCE
By Armando Milani
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