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Rugged
By : ampersand.studio / Guido Kroeger
GRANDS PRIX DU DESIGN – 15th edition
Discipline : Communication & Branding : Grand Winner
Categories : Communication Design / Publishing : Gold Certification
Rugged is all about the 14th ING Night Marathon Luxembourg. One big street party in the capital of the Grand Duchy, celebrating thousands of panting and sweating runners.
ampersand.studio deployed a team of 3 photographers in the heart of Luxembourg’s 14th night marathon to capture the atmosphere and emotions of this exceptional evening, and created "Rugged" – a magazine about running, packed with honest, unfiltered photography and inspirational stories. It's a testimony of the event.
The first thing that struck you in "Rugged" is its fantastic photos. All of them aroused different emotions in you. Emotions that you felt before, during and after running. It is not necessarily the beauty that is sought through the photography, but the authenticity.
The clear and reduced design as well as the choice of a concise yet restrained "bold-typo" leaves room for the great photography and the stories about runners and their passion.
With a print run of 13,000, ‘Rugged’ was sent to all runners of the 14th ING Night Marathon Luxembourg. All non-runners can browse thru the 100 pages here: www.rugged.run.
“At least just as much as I love running, I have an infectious enthusiasm for editorial design. So what could be better than putting heart and soul, passion and commitment into creating a magazine about running, packed with honest, unfiltered photography and inspirational stories.”
Guido Kröger, ampersand.studio
Collaboration
